Baffled by choosing keywords for your LinkedIn Profile HEADLINE

Baffled by choosing keywords for your LinkedIn Profile HEADLINE Many people are flummoxed when it comes to choosing a LinkedIn profile headline.   What keywords should they include?   How do you get that up and down symbol ( or a Tagline / Unique Selling Proposition (USP)? This article will mainly address the last question:   Keywords or USP?   The answer to the question depends on your main goal with your LinkedIn profile. Below you will find several situations you might be in.   Find yourself as closely as possible and handle your headline in the most appropriate way for your situation.   If you don’t find yourself exactly, find the nearest match and adjust from there. 1.   You are a job seeker and you want to be found in searches.* If you are a job seeker, your main goal is probably to be found and contacted by recruiters and hiring managers.   If so, you need to focus on keywords in your headline.   Keywords are the terms a recruiter would be searching for if looking for someone like you. The prevailing wisdom is to choose 4-5 words as keywords and leave it at that.   Adding extra words or extra characters like your email address may serve to dilute the effectiveness of your headline. Examples of good headlines are: Manufacturing Supply Chain Executive | Asia Procurement Contract Specialist | Treasury Manager Account Executive | OEM Sales | Field Sales | Territory Manager Director Communications | Branding | Online Marketing | Social Media Note these headlines zero in on the most essential keywords and do not add any fluff to dilute their impact. Some job seekers write â€Å"Open to New Opportunities† in their headline.   Some recruiters actually search on the term â€Å"opportunities† and might find you that way.   Other recruiters will skip over you if you put that phrase in your headline.   My advice is to try it one way, and if you’re not getting the attention you want, try it another way.   That’s the beauty of social media †¦Ã‚   nothing is ever engraved in stone. 2.   You are a job seeker and your main goal is to look good when people find you. Perhaps you are currently employed and doing a very selective and confidential job search.   Or perhaps you want people to look for you primarily after you have contacted them.   If so, you may not particularly be looking to be found in searches.   In this situation, you have more flexibility when crafting your headline.   I recommend that you write your job title and a catchy phrase, tagline, or Unique Selling Proposition. Examples: High-Powered Financial and Analytical Trainer | Propelling International Business Teams to the Top Program, Process and Project Manager | Creating and Implementing Innovative Technological Solutions Managed Care Professional | Building relationships with attention and integrity For more ideas on catchy headlines, see my article, Your LinkedIn Profile *HEADLINE* What Would Draw You In? 3.   You are a business owner or professional and you want people to find you.* If you are a business owner or professional wanting to attract clients, stack your headline with the keywords your clients would be searching on.   My headline says: Essay Resume Writer | Executive Resumes | Personal Statements | LinkedIn Profiles | Web Copy The result of having these keywords in my headline (and also in my summary, specialties and job titles) is that many people find me when they are seeking the services I provide. During admission season I change my keywords to emphasize college essays and MBA Admissions consulting. Change your keywords as much as you want until you get the number of visitors to your site each day that you’re looking for. 4.   You are a business owner or professional and you just want to build a close network of solid business connections. If you are laying low on LinkedIn and selectively building a network, really all you need is your job title and organization.   LinkedIn will take care of that for you. *NOTE TO THOSE IN CATEGORIES 1 3:   Remember that the number of hits you get on your LinkedIn profile will always increase when you increase your number of connections.   For more on that topic please view my signature webinar, How to Write a Killer LinkedIn Profile. BEWARE of the LinkedIn Default!   If you update your current job position, LinkedIn automatically changes your headline unless you catch the box that lets you opt out.   If this happens, take control and change your headline if you want it to say something different! Like so many things, there is no â€Å"one size fits all† answer to the LinkedIn Headline question.   If you’re not sure what the best way is to approach yours, comment below or contact The Essay Expert for assistance in crafting a KILLER LinkedIn Profile!

Biography of Rebecca Nurse, Salem Witch Trials Victim

Biography of Rebecca Nurse, Salem Witch Trials Victim Rebecca Nurse (February 21, 1621–July 19, 1692) was a victim of the notorious Salem witch trials, hanged as a witch at 71 years of age. Despite being a fervent churchgoer and an upstanding member of the community- a newspaper of the day referred to her as saint-like and a perfect example of good Puritan behavior- she was accused, tried, and convicted of witchcraft and put to death without the legal protections Americans would come to enjoy. Fast Facts: Rebecca Nurse Known For: Hanged during the 1692 Salem witch trialsAlso Known As: Rebecca Towne, Rebecca Town, Rebecca Nourse, Rebecka Nurse. Goody Nurse, Rebeca NurceBorn: February 21, 1621 in Yarmouth, EnglandParents: William Towne, Joanna BlessingDied: July 19, 1692 in Salem Village, Massachusetts Bay ColonySpouse: Francis NurseChildren: Rebecca, Sarah, John, Samuel, Mary, Elizabeth, Francis, Benjamin (and sometimes Michael) Early Life Rebecca Nurse was born on Feb. 21, 1621 (some sources give this as her baptism date), in Yarmouth, England, to William Towne and Joanna Blessing. Her entire family, including several siblings, immigrated to the  Massachusetts Bay Colony  sometime between 1638 and 1640. Rebecca married Francis Nurse, who also came from Yarmouth, around 1644. They raised four sons and four daughters on a farm in Salem Village, now  Danvers, Massachusetts, 10 miles inland from the bustling port community of Salem Town, now Salem. All but one of their children were married by 1692. Nurse, a member of Salem Church, was known for her piety but also for occasionally losing her temper. She and the Putnam family had fought in court several times over land. During the witch trials, many of the accused had been enemies of the  Putnams, and Putnam family members and in-laws were the accusers in many cases. Trials Begin Public accusations of witchcraft in Salem Village began on Feb. 29, 1692. The first accusations were leveled against three women who werent considered respectable: Tituba, an Indian slave; Sarah Good, a homeless mother; and Sarah Osborne, who had a somewhat scandalous history. Then on March 12, Martha Corey was accused; Nurse followed on March 19. Both women were church members and respected, prominent members of the community. Arrested A warrant issued on March 23 for Nurses arrest included complaints of attacks on Ann Putnam Sr., Ann Putnam Jr., Abigail Williams, and others. Nurse was arrested and examined the next day. She was accused by townspeople Mary Walcott, Mercy Lewis, and Elizabeth Hubbard as well as by Ann Putnam Sr., who cried out during the proceedings to accuse Nurse of trying to get her to tempt God and dye. Several spectators adopted head motions indicating that they were in Nurses thrall. Nurse was then indicted for witchcraft. On April 3, Nurses younger sister, Sarah Cloyce (or Cloyse), came to Nurses defense. She was accused and arrested on April 8. On April 21, another sister, Mary Easty (or Eastey), was arrested after defending their innocence. On May 25, judges John Hathorne and Jonathan Corwin ordered the Boston jail to take custody of Nurse, Corey, Dorcas Good (Sarahs daughter, age 4), Cloyce, and John and Elizabeth Parker for acts of witchcraft committed against Williams, Hubbard, Ann Putnam Jr., and others. Testimony A deposition written by Thomas Putnam, signed on May 31, detailed accusations of torment of his wife, Ann Putnam Sr., by Nurses and Coreys specters, or spirits, on March 18 and 19. Another deposition detailed accusations of afflictions on March 21 and 23 caused by Nurses specter. On June 1, townsperson Mary Warren testified that George Burroughs, Nurse, Elizabeth Proctor, and several others said they were going to a feast and that when she refused to eat bread and wine with them, they dreadfully afflicted her and that Nurse appeared in the room during the taking of the deposition. On June 2, Nurse, Bridget Bishop, Proctor, Alice Parker, Susannah Martin, and Sarah Good were forced to undergo physical examinations by a doctor with a number of women present. A preternathurall Excresence of flesh was reported on the first three. Nine women signed the document attesting to the exam. A second exam later that day stated that several of the observed physical abnormalities had changed; they attested that on Nurse, the Excresence ... appears only as a dry skin without sense at this later exam. Again, nine women signed the document. Indicted The next day, a grand jury indicted Nurse and John Willard for witchcraft. A petition from 39 neighbors was presented on Nurses behalf, and several neighbors and relatives testified for her. Witnesses testified for and against Nurse on June 29 and 30. The jury found Nurse not guilty but returned guilty verdicts for Good, Elizabeth How, Martin, and Sarah Wildes. The accusers and spectators protested loudly when the verdict was announced. The court asked the jury to reconsider the verdict; they found her guilty after reviewing the evidence and discovering that she had failed to answer one question put to her (perhaps because she was nearly deaf). She was condemned to hang. Massachusetts Gov. William Phips issued a reprieve, which was also met with protests and rescinded. Nurse filed a petition protesting the verdict, pointing out she was hard of hearing and full of grief. On July 3, the Salem Church excommunicated Nurse. Hanged On July 12, Judge William Stoughton signed death warrants for Nurse, Good, Martin, How, and Wildes. All five were hanged on July 19 on Gallows Hill. Good  cursed the presiding clergyman, Nicholas Noyes, from the gallows, saying if you take away my life God will give you blood to drink. (Years later, Noyes died of a brain hemorrhage; legend has it that he choked on his blood.) That night, Nurses family removed her body and buried it secretly on their family farm. Of Nurses two sisters who also were charged with witchcraft, Easty was hanged on Sept. 22 and Cloyces case was dismissed in January 1693. Pardons and Apology In May 1693, Phips pardoned the remaining defendants accused of witchcraft. Francis Nurse died on Nov. 22, 1695, two years after the trials had ended. That was before Nurse and 21 others of the 33 who had been convicted were exonerated in 1711 by the state, which paid compensation to the families of the victims. In 1957, Massachusetts  formally apologized for the trials, but It wasnt until 2001 that the last 11 of those convicted were fully exonerated. On Aug. 25, 1706, Ann Putnam Jr. publicly apologized for the accusing of several persons of a grievous crime, whereby their lives were taken away from them, whom, now I have just grounds and good reason to believe they were innocent persons... She named Nurse specifically. In 1712, Salem Church reversed Nurses excommunication. Legacy The abuses of the Salem witch trials contributed to changes in U.S. court procedures, including the guarantee of the right to legal representation, the right to cross-examine one’s accuser, and the presumption of innocence instead of guilt. The trials as a metaphor for the persecution of minority groups remained powerful images into the 20th and 21st centuries, particularly in playwright  Arthur Millers The Crucible  (1953), in which he used events and individuals from 1692 allegorically for the anti-communist hearings led by Sen.  Joseph McCarthy  during the  Red Scare  of the 1950s. The Rebecca Nurse homestead still stands in Danvers, the new name of Salem Village, and is open to tourists. Sources Salem Witch Trials: American History. Encyclopedia Britannica.The Witchcraft Trial of Rebecca Nurse. History of Massachusetts blog.An Unexpected Turn in the Trials. The Salem Journal.